Understanding your audience is key to your brand’s success in social media. The B2B and B2C buying journey, from discovery to conversion, may extend over weeks or months of information gathering, consumption and for the good stuff, sharing. Put our pioneering combination of traditional marketing, search marketing and social media to work for your brand, to improve direct website traffic, brand buzz and search engine rankings.
Social listening and real-time monitoring work hand-in-hand to help brands better understand the quantity, quality and sentiment of mentions online.
Integrating social listening and real-time monitoring into a social media strategy will help you get more in-tune with your audience, based on what they’re already saying. By monitoring constantly, you can identify what’s working, quick wins for improving your approach and potentially harmful online chatter that can be addressed immediately.
A social media strategy is your brand’s roadmap for building awareness and engagement on social media channels. While we customize the approach for each customer, a social media strategy should include an audit of existing social media profiles, goals and objectives, audience targets, approach and implementation recommendations. The approach should be guided by the needs of your customers to ensure social media marketing success.
Listening is a huge component of strategy and understanding goals and objectives acts as a starting point. MarketinGenie partners with brands to make recommendations for improving a brand’s social media visibility, reach and engagement with specific targeted audiences.
The experimentation era in social media marketing is long over. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe. As more and more companies jump on the social media bandwagon, it is more important now than ever that you provide value, not add to the clutter already on the social web. The reigning champions of social media are the brands that listen to their community, and deliver worthwhile information based on what they hear.
At MarketinGenie®, we understand your company’s success in social media requires deep understanding of your customers’ needs and their journey throughout all stages of the buying cycle.a variety of niche sites, including Google+, Facebook, Twitter, LinkedIn, Pinterest, Instagram, SlideShare, YouTube and more.
Simply increasing the number of page likes for your brand does not equal social media marketing success. Our community management services work to nurture your audience to make it stronger, larger and more engaged.
MarketinGenie partners with you and becomes your brand ambassador to advocate across the social channels that best fits your audience and business goals. Our approach is developed from listening to your audience and helping you to develop a plan that better hones in on their specific needs.
Social Contest Development & Deployment
Social media contests engage audiences and elicit participation. Whether social media contests are stand-alone or a part of your larger content marketing strategy, they are a great way to encourage user generated content (UGC) for your brand.
Many B2B brands believe that social contests only work for their B2C counterparts. However, there is equal opportunity to better engage a B2B social media audience with a well formulated contest.
Campaign Amplification Services
An essential but commonly overlooked element of creating a successful digital marketing campaign is the amplification of the content. Because why does it matter how good your content is if no one sees it?
MarketinGenie approaches social media campaigns with an integrated mix of digital marketing tactics to best fit the brand’s and audience’s needs. Our approach to social media specific campaign amplification includes strategy and content for brand amplification, employee amplification, influencer amplification and paid social media to provide ample opportunities for your target audience to engage with your campaign content.
Content Development & Distribution
Social media content must be relevant and valuable to make a lasting impression on your target audience. The way that a brand distributes that content is also crucial to reaching the right audiences in the right places.
Just as with any other content marketing strategy, it’s important that content created for social media platforms is tailored to meet the needs of those specific audiences. Our expertise allows us to make suggestions based on new trends, years of experience and research and a deep understanding of the brand’s goals and objectives.
Social Media Measurement & Optimization
Social media marketing metrics act as the proof of performance. Without measurement, it would be nearly impossible to understand what’s working, what’s not and how to optimize the approach to garner better results.
Our social media experts understand the metrics and are able to easily communicate results. Using that data to determine what worked and where opportunities lie, MarketinGenie then makes suggestions to improve for the future.
You Have a Goal, We’ll Help Reach It
Looking to take your Social Media Marketing game to the next level? MarketinGenie is here for you.
Schedule your free consultation today! We’d love to chat.