RESEARCH

MARKET RESEARCH SOLUTION

Our market scanning or deep-dive studies will provide insight to aid in your strategic and tactical understanding of your market place, thus power your business unstoppably.

Our team has worked with companies of various sizes across Americas, Europe, Asia, Africa and Middle-East regions

Work with MarketinGenie, a leading global market research provider, to receive end-to-end research intelligence support to make informed decisions. As a trusted knowledge partner for hundreds of global clients, MarketinGenie judiciously combines desk and primary research to provide quick, accurate and insightful answers for a range of business related questions.

Solution portfolio

Our diverse solutions portfolio helps our clients meet their ever-growing research needs to enable their strategic busniess decisions

Growth and Strategy

Understand your business better

international Expansion

  • Opportunity scans
  • Marketing opportunity assessment
  • Business case / financial model

Diversification

  • Opportunity scans
  • Marketing opportunity assessment
  • Business case / financial model

customer insights

  • Satisfaction & loyalty studies
  • Lost customer surveys
  • Customer experience management

Competition Analysis

  • How-they-do-it’analysis
  • Product/ price benchmarking
  • Profile:performance. plans

Acquisitions

  • identify shortlist targets
  • Fit analysis-detailed profiles
  • Due diligence support

Increase Marketing Share

  • Market segments and growth
  • Customer / product profitability
  • Customer needs analysis

B2B sales planning

  • Account planning
  • Prospect info packs
  • Firmographics

Channel

  • Planning & optimization
  • Satisfaction studies
  • Business outlook surveys

Digital strategy

  • Industry trends/analysis
  • Best practices/ success stories
  • GTM strategy

Innovation

  • Mega-trends workshop
  • Product / service design
  • Business process innovation

Brand research

  • Brand tracking research
  • Brand strategy research
  • Brand valuation

Advertising research

  • Communications testing
  • Advertising effectiveness
  • Digital communication strategy

Engagement Models

  • Bespoke projects

     For one-off research requirements

  • Research helpdesk

    Enterprise-wide cloud solution to address quick turnaround research
    needs

  • Co-sourced teams

     Dedicated team of analysts to support ongoing Ci/Mi research needs

  • Knowledge portals

     Design and maintenance of customized self-service information assets

MarketinGenie Edge

  • Engage with experts

    Work with analysts from our 200+ strong team with deep knowledge of your projects of your product or service

  • Experience matters

    Over 50,000 projects executed spanning 100+ sub-sectors 90+ countries

  • The power of knowledge

     We track market dynamics and trends in over 2000 products or services, across different regions of the world

  • Global footprint

    We operate thought research centers in India and china and maintain a on-ground presence in 30+ countries

  • Multilingual capabilities

    In any given year, we conduct several several thousand B2B or B2C interviews in over 30 languages

  • Customized solutions. Always

    we invert time to design tailor-made solutions for each request that address specific client issues and budgets