TRAINING

  • SEARCH ENGINE OPTIMIZATION

  • GOOGLE ADWORDS SEARCH & DISPLAY

  • DIGITAL ADVERTISING

  • EMAIL MARTKETING & LEAD GENERATION

  • FACEBOOK ADVERTISING

  • DIGITAL & WEB ANALYTICS

 Analytics & Conversion Rate Optimization

In this 2-day Google AdWords workshop, you will learn how to create and launch (from scratch), manage and optimise Google AdWords Search & Display campaigns.

Google Adwords Search & Display traning

Google AdWords Search & Display Course Overview

Course Overview

In this 2-day hands-on Google AdWords workshop, participants will go through a 7-step process – From creating a brand new Google AdWords account, setting up a live Search and Display advertising campaign, conducting intensive keyword research and keyword optimisation, to setting up conversion tracking and analytics, and finally simulating the launch of an actual Google AdWords advertising campaign.

Unlike the typical Google AdWords certification route, participants will gain practical knowledge and hands-on experience on how to set up, navigate around the Google AdWords interface, and optimise campaigns according to best practices recognised by industry experts.

There will be ample time for practice and experimentation during the two days.

 Objectives

By the end of this course, trainees will:

  • Be able to set up proper Google AdWords Search and Display advertising campaigns, according to best practices recognised by industry experts
  • Gain practical knowledge and hands-on experience on how to optimise and run profitable Google AdWords Search and Display campaigns.

Key Features

  • Up-to-date course modules
  • Hands-on with lots of practical examples
  • Structured curriculum
  • Real world examples & case studies
  • Developed by experts with extensive experience in the Asia region
  • After-training support