Facebook Advertising Certification Course Overview

Course Overview

Globally, there are over 1.44 billion active users monthly, surpassing China’s entire population (estimated to be 1.40 billion).

Understanding the local and international trends on Facebook translates to the need for brands to enhance their presence on this giant social network.

This 2-day intensive Facebook Advertising certification course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

Through a mix of real world case studies, group work/discussions and hands-on implementation, participants will gain practical knowledge and develop confidence in creating and managing Facebook Advertising campaigns.

Facebook Advertising

 Course Objectives

Facebook Certification

The Blueprint Certification 310-101: Facebook Advertising Core Competencies exam measures competency in the skills, tools, advertising policies and best practices required to manage Facebook Pages, create, purchase and manage ads, select and utilise advertising objectives, target audiences for maximum impact, and understand the role of Facebook media planners and buyers.

Facebook Strategy

  • Develop a Facebook marketing strategy according to business objectives (KPIs)
  • Define advertising objectives, audience, bidding strategy, and execute multiple Facebook Advertising campaigns
  • Review and optimise performance according to business objectives

Key Features

  • Up-to-date course modules
  • Hands-on with lots of practical examples
  • Structured curriculum
  • Real world examples & case studies
  • Developed by experts with extensive experience in the Asia region
  • After-training support


Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

– Credit card (for Facebook Ads account creation and hands-on activities)
– A Facebook account

Target Audience

Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and individuals who manage and implement Facebook Marketing and Advertising on a day to day basis.

Course Outline


▷ Welcome to Marketing on Facebook
▷ The benefits of Facebook’s people-based targeting vs. standard proxy based targeting and how it can be leveraged to achieve efficient return on investment
▷ Targeting – Core Audiences
▷ Targeting – Lookalike Audiences
▷ Targeting – Custom Audiences
▷ The consumer shift to mobile and Facebook’s position within the shift
▷ Ad Auction and Delivery Overview
▷ Buying Channels
▷ Facebook and Instagram
▷ Audience Network: Extend the Reach of Your Facebook Campaigns
▷ Introduction to Facebook Pages
▷ Instagram Buying Objectives
▷ Audience Network: Extend the Reach of Your Facebook Campaigns
▷ How Facebook Marketing Partners Can Help You Succeed
▷ When to recommend and how to interact with Facebook Marketing Partners (FMPs)


▷ How Facebook products map to the various components of the advertising funnel
▷ Brand Best Practices
▷ Selecting the appropriate products, tools, bidding and targeting to achieve brand objectives
▷ Facebook Terminology
▷ Facebook’s video offering and how it can be leveraged to achieve brand objectives
▷ Facebook Ad Creative Best Practices
▷ Direct Response Best Practices
▷ Direct Response Measurement Solutions
▷ The fundamental purposes of the Facebook Pixel and the Facebook SDK and how they are used to achieve direct response objectives
▷ Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
▷ Website Conversions


▷ The purpose of Business Manager and how it is used for end-to-end Facebook campaign management
▷ How you can leverage Facebook resources to inform campaign planning
▷ Successful Campaigns Best Practices
▷ A/B Testing
▷ Leveraging the Audience Insights or Page Insights tools to provide a fundamental understanding of the insights
▷ Audience Insights
▷ Describing campaign parameters and what can be controlled at the campaign level
▷ Describing ad set parameters and what can be controlled at the ad set level
▷ Describing ad parameters and what can be controlled at the ad level
▷ What can be edited during a campaign and the methods to make changes
▷ The role that Pages play as a content hub for brands and in advertising on the platform
▷ Introduction to Facebook Pages
▷ Creating a Facebook Page


▷ Determining and recommending the appropriate measurement product(s) to measure the effectiveness of a brand campaign
▷ Given a report, evaluate the performance of a campaign and recommend optimal adjustments where applicable

Speak to our Course Consultant Contact us today for a free consultation.