Content impacts the way prospects and customers think, and feel about a brand. A creative, innovative content combined with Search Engine Optimization and Social Media best practices is a killer combination that makes your business easy to find, attracts, and engage your target audiences. MarketinGenie content marketing service puts your brand in front of your prospect, convinces them to take the desired action by catering to their needs, solving their pain points through highly targeted and personalized digital content.
Buyers are self-directed. A well thought out content satisfy the buyer’s quest for answer, thus enables you to direct them to the right solutions. MarketinGenie specialized in helping businesses like yours to determine how to take your audience from prospects to buyers.
It doesn’t matter if you’re new to content marketing, have an in-house team or have worked with content marketing agencies in the past, every company is at a different stage in their content marketing maturity. Understanding where you fit into the content marketing adoption model will help you understand how to align your strategy to be more effective – for customers and for your business.
Content marketing creates signals across the web that build credibility and authority with your audience. In addition to the many search engine benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.
A cohesive content marketing strategy is essential for success. Without it, you’re throwing tactics against the wall and seeing what sticks. We can work with you to determine the best approach to content marketing for your business by helping you implement the following:
Content Marketing Audit
Audits should be part of a quarterly or annual process for continuous program improvement. MarketinGenie implements a three part framework: Discovery, assessment and recommendations to provide brands with a complete look at their content marketing efforts and find areas for improvement.
Content Marketing Strategy
An essential component to any marketing mix, a content marketing strategy should be developed based on business objectives and audience targeting.MarketinGenie’s approach is focused on deploying integrated content tactics to create a meaningful and engaging experience for B2B and B2C audiences alike.
Content Marketing Planning
Once a content marketing strategy has been developed, it is key to document a content plan that takes into account audience needs, keyword targets and topics that your brand would like to be the “best answer” for. MarketinGenie is focused on developing cohesive (yet agile) content plans and roadmaps to serve the needs of your target audience.
Content Marketing Creation & Implementation
Knowing that you need to create a quantity of quality content and having the resources in-house to execute in a meaningful way are often two different things. The experts at MarketinGenie partner with your team to develop high-quality content to attract, engage and convert your audience.
Content Marketing Measurement & Performance Optimization
Sometimes it can be difficult to understand why your content is or isn’t performing. But the key to developing successful content is in the knowing of Why? MarketinGenie takes a very data driven approach to content performance which enables us to uncover potential opportunities for improving content performance to improve readability, rankings and customer experience.
Our team also has expertise in creating a variety of content types including:
- Website Content
- Video Content
- Influencer Driven Content
- Email Marketing
- Visual eBooks
- Traditional eBooks
- Social Media Content
- Press Releases
- White Papers
- Case Studies
Whether you are considering an integrated online marketing strategy or already have an established online audience, MarketinGenie can help you create and promote digital content to better reach customers on the search and social web.
Want to learn more about how you can make your content rock? Contact us today for your content marketing audit.